Marketing Automation Specialist-North America

Job description

Marketing Automation Specialist - NAMER

In this role, you will be responsible for producing Marketing Automation campaigns that drive engagement and help achieve revenue goals for the region. This will include engagement with regional field marketers and demand generation team.  This candidate will become an expert in Marketing Automation campaign design, workflow and campaign configuration, including feeders, emails, landing pages, forms, and segmentations.

Primary Responsibilities:

• Support regional Marketing Automation campaign requests from intake to activation - Manage a plan of record for campaign execution and delivery
• Configure Marketing Automation campaigns including canvas, feeders, emails, landing pages, forms, and segmentations.  
• Collaborate with the field marketing teams to define, review and collect campaign requirements/deliverables for Marketing Automation campaign production.
• Prepare offline marketing campaign data for system imports
• Perform data manipulation; standardization, normalization and re-formatting data in an automated or manual capacity including MS Access, MS Excel, Notepad, etc.
• Proactively suggest data stewardship process and technology improvements
• Stay on top of industry knowledge, best practices and trends as it pertains to marketing automation
• Complete other duties as required

Qualifications and Skills:

• Attention to detail; ability to manage multiple priorities and tasks simultaneously, adjust to multiple demands and meet deadlines.
• Thrive in ambiguous and/or fluid business conditions with a positive attitude
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