Principal Product Marketing Manager

The Opportunity 

Adobe Firefly is transforming creativity through generative AI, enabling creative professionals (“CPros”) to ideate, design, and produce content in entirely new ways. As a Principal Product Marketing Manager for Firefly (Inbound), you will focus on understanding the needs of CPros and shaping how Firefly delivers value across Adobe’s creative ecosystem. 
 
This is a high-impact role where you’ll help to drive strategic product marketing initiatives, influence product direction and go-to-market strategies and work cross-functionally to guide execution. You’ll collaborate deeply with product, outbound marketing, and cross-functional teams to ensure Firefly is discoverable, adopted, and loved by creative professionals worldwide. 

What You’ll Do 

• Partner with Firefly and flagship app product teams to shape roadmap priorities based on customer insights and cross-app journey opportunities. 

• Ensure deep understanding of CPro workflows, needs, and aspirations through research, data analysis, and direct engagement. 

• Partner closely with outbound PMMs for CPro segments to co-develop marketing programs that drive awareness and adoption of Firefly. 

• Refine Firefly’s value proposition for creative professionals, ensuring it resonates across disciplines and use cases. 

• Represent the strategic vision of Firefly for CPros to senior leadership and cross-functional partners. 

What You’ll Bring 

• 10+ years of experience in product marketing, product management, or strategy roles, ideally in creative software or AI technologies. 

  This is an excerpt. Read the full job description on Adobe careers →