Digital Strategist

Job description

About the Role

As an Digital Strategist, you will play a pivotal role in ensuring the successful adoption of marketing technology platforms by increasing employee engagement, streamlining operational models, and driving sustainable change. You'll work with Adobe’s largest enterprise customers, guiding them through digital marketing transformation across technology, business processes, organizational structures, and workforce capabilities.

This role requires a combination of strategic thinking, stakeholder management, and hands-on experience with organizational change. You’ll help customers navigate the complexities of onboarding and adopting new digital solutions—ensuring they unlock the full potential of their investments.

Key Responsibilities

Strategy & Change Leadership

• Lead digital transformation engagements focused on change management, operating model refinement, and organizational design.
• Partner with executive stakeholders to align digital strategy with business goals.
• Facilitate discovery sessions and strategic workshops to uncover needs and co-create solutions.
• Deliver compelling executive-level presentations, strategic roadmaps, and value frameworks.

Change Management Execution

• Apply structured change management methodologies (e.g., Prosci) to drive adoption.
• Create actionable deliverables for change levers: communication plans, sponsor roadmaps, training and coaching programs, and resistance management.
• Assess change readiness, conduct impact analyses, and develop stakeholder engagement plans.
• Support project teams in integrating change activities into delivery plans.

Organizational Enablement

• Define and implement future-state operating models, team structures, and process frameworks.
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