Partner Marketing Specialist

Job description

SoftwareOne and Crayon have come together to form a global, AI-powered software and cloud solutions provider with a bold vision for the future. With a footprint in over 70 countries and a diverse team of 13,000+ professionals, we offer unparalleled opportunities for talent to grow, make an impact, and shape the future of technology. At the heart of our business is our people. We empower our teams to work across borders, innovate fearlessly, and continuously develop their skills through world-class learning and development programs. Whether you're passionate about cloud, software, data, AI, or building meaningful client relationships, you’ll find a place to thrive here. Join us and be part of a purpose-driven culture where your ideas matter, your growth is supported, and your career can go global. 

• Do you enjoy building strong partnerships and turning shared goals into impactful co-marketing campaigns that drive real business growth? 
• Are you motivated by turning ideas into engaging campaigns that drive growth and collaboration? 
• Are you keen to be part of a global IT company that strives to build a diverse and inclusive culture of equal opportunities? 

Practical Information: 

Location: Amsterdam, Netherlands | Reports to: Regional Marketing Lead for UKI & Benelux | Work Arrangement: Hybrid | Visa Requirements: Valid working visa for Netherlands | Language Requirements: fluent/professional Dutch and English, written and verbal 

As our new Partner Marketing Specialist, you will be responsible for developing and executing marketing programs that drive joint business growth with strategic partners. In this role you will focus on building strong relationships with partners, creating co-branded campaigns, and ensuring alignment between partner objectives and company goals. The position includes working closely with the cloud partners such as AWS, SAP, ServiceNow and our Tier 2 vendors.  

Key Responsibilities: 

• Partner Engagement: Collaborate with partners to understand their marketing priorities, align on joint initiatives, and act as the primary marketing contact 
• Campaign Development: Plan and execute co-marketing campaigns (webinars, events, digital, content) while managing partner marketing funds and tracking ROI 
• Content and Collateral: Develop co-branded assets (case studies, social media, email templates) and ensure brand guideline compliance across all materials 
• Performance Tracking: Monitor campaign performance, provide regular reporting, and optimize activities based on data insights and partner feedback 
• Cross-Functional Collaboration: Work closely with sales, product, and marketing teams to drive partner pipeline growth and coordinate with regional teams for localized execution 

• Bachelor’s degree in marketing, business, or a related field  
• Experience working with cloud hyperscalers such as AWS, SAP, ServiceNow, or Tier 2 vendors is an advantage  
• Proven experience in partner, channel, or B2B marketing  
• Familiarity with marketing automation tools (e.g. HubSpot, Marketo) and CRM systems (e.g. Salesforce)  
• Analytical mindset with experience in campaign performance tracking and reporting 
• Solid project management and organizational skills  
• Excellent communication skills with the ability to build and maintain relationships  

What we offer:    

Our company benefits vary based on your location, but always include:     

• Global company culture: We defined our 6 core values through our company culture (https://www.softwareone.com/en/our-story/our-values)    
• Unlimited holidays (yes, really)  
• A mentor who supports your successful start and is at your side with advice and action    
• President’s Club: Recognition awarded by leadership and your peers    
• Lifelong education: A variety of training and development opportunities    
• Hire to Grow: We optimize our internal structures and feedback culture constantly to be your Employer of Choice, today and in future