About this role

IBM is hiring a mid-level Marketing Manager based in Ashburn, United States. The posting calls out experience with JavaScript, SQL, HTML/CSS, REST APIs.

Role: Marketing Manager
Function: marketing
Level: mid
Track: Individual contributor
Employment: Full-time
Location: Ashburn, United States
Department: Enterprise Operations
Posted: Jun 11, 2026

Job description

from IBM careers

Introduction

About the Role
We are looking for a skilled Adobe Journey Optimizer (AJO) Expert to join our digital marketing and customer experience team. The ideal candidate will have hands-on experience in designing, implementing, and optimizing omnichannel customer journeys using Adobe Experience Cloud solutions, especially Adobe Journey Optimizer. This role requires strong expertise in campaign orchestration, customer segmentation, real-time personalization, and marketing automation to drive customer engagement and business growth.

Your role and responsibilities

Key Responsibilities

Design, build, and optimize customer journeys using Adobe Journey Optimizer (AJO).
Configure and manage omnichannel campaigns across email, SMS, push notifications, web, and in-app messaging.
Integrate AJO with Adobe Experience Platform (AEP) and other enterprise systems.
Create and manage audience segments, decision rules, and personalization strategies.
Develop reusable journey templates, schemas, and workflows.
Monitor campaign performance and generate actionable insights using analytics and reporting tools.
Collaborate with marketing, analytics, product, and engineering teams to deliver seamless customer experiences.
Troubleshoot journey execution issues and ensure campaign quality assurance.
Ensure compliance with data privacy, governance, and security standards.
Stay updated with the latest Adobe Experience Cloud features and industry best practices.

Required technical and professional expertise

Required Skills & Qualifications

2–9 years of experience in marketing automation, CRM, or customer journey orchestration.
Hands-on experience with Adobe Journey Optimizer (AJO).
Strong understanding of Adobe Experience Platform (AEP).
Experience with customer segmentation, real-time CDP concepts, and personalization.
Knowledge of campaign orchestration and omnichannel marketing.
Familiarity with APIs, data integration, and event-driven architectures.
Good understanding of HTML, JSON, SQL, or JavaScript is preferred.
Experience with Adobe Campaign, Marketo, Salesforce Marketing Cloud, or similar tools is a plus.
Strong analytical and problem-solving skills.
Excellent communication and stakeholder management abilities.