Sr. Marketing Consultant - Strategy and Transformation

Job description

from IBM careers

Introduction

A career in IBM Consulting is built on long-term client relationships and close collaboration worldwide. You’ll work with leading organizations across industries to redefine how enterprises drive growth, engage customers, and operationalize AI at scale.

At IBM Consulting, we believe the boundaries between marketing, sales, commerce, and service are rapidly disappearing. AI, real-time data, and intelligent workflows are reshaping customer expectations and transforming how enterprises operate. Our teams help clients move beyond siloed customer functions toward integrated, AI-enabled growth platforms that create measurable business value.

With access to IBM’s ecosystem of strategic partners, AI technologies, consulting expertise, and hybrid cloud capabilities, you will help clients modernize customer operations, unlock new revenue streams, and accelerate enterprise transformation.

We foster a culture of curiosity, innovation, and continuous growth — empowering consultants to challenge conventional thinking, shape new market perspectives, and deliver meaningful outcomes for some of the world’s most influential organizations.

Your role and responsibilities

As a Strategy Consultant – AI-Driven Customer Growth & Transformation, you will help clients redefine how growth is created across marketing, sales, commerce, service, and customer engagement. You will work with senior business and technology leaders to shape enterprise growth strategies, modernize customer operations, and unlock new sources of value through AI, data, orchestration, and experience transformation.

This role goes beyond traditional marketing strategy. You will help clients design the future operating model for customer growth — aligning business priorities, customer insights, AI-enabled workflows, and platform ecosystems to deliver measurable commercial outcomes.

Your primary responsibilities will include:

• Lead Enterprise Growth Transformation: Define and drive customer and growth strategies that connect marketing, sales, service, commerce, and operations into unified customer growth systems.
• Align to Business Initiatives: Help clients accelerate strategic growth priorities such as customer lifetime value, loyalty and engagement, retail and media monetization, digital commerce, personalization at scale, and AI-enabled customer operations.
• Shape AI-Enabled Customer Operating Models: Design future-state customer operating models that leverage AI, automation, agentic workflows, and orchestration to improve speed, efficiency, personalization, and business performance.
• Develop Value-Based Transformation Strategies: Identify measurable business outcomes, define impactable KPIs, benchmark performance against industry peers, and build transformation roadmaps tied to value realization and growth outcomes.
• Drive Customer & Experience Innovation: Lead market research, customer insight development, journey analysis, and competitive benchmarking to identify new growth opportunities, monetization models, and differentiated customer experiences.
• Define Data & Technology Strategies: Advise clients on customer data, identity, measurement, marketing technology, AI platforms, and ecosystem strategies in a platform-agnostic manner aligned to business priorities.
• Lead Cross-Functional Transformation Programs: Partner with C-suite stakeholders across marketing, sales, digital, commerce, customer service, operations, and technology to align organizations around enterprise growth priorities.
• Enable Scalable Transformation Execution: Support the transition from advisory into implementation by defining scalable governance models, experimentation frameworks, operating processes, and AI-enabled delivery approaches.
• This role can be performed from anywhere in the US.

Required technical and professional expertise

• Enterprise Customer & Growth Strategy Expertise: Proven experience developing customer, growth, or digital transformation strategies that span marketing, sales, commerce, service, and customer engagement functions.
• AI & Digital Transformation Knowledge: Strong understanding of how AI, automation, agentic workflows, and data-driven decisioning are transforming customer operations and enterprise growth models.
• Business Initiative Advisory Experience: Experience advising clients on strategic business initiatives such as loyalty, customer growth, retail media, monetization, commerce transformation, personalization, customer data, or experience transformation.
• Operating Model & Process Transformation: Experience designing customer-centric operating models, governance structures, workflows, organizational alignment, and cross-functional ways of working.
• Data & Measurement Strategy: Familiarity with customer data platforms, identity resolution, measurement frameworks, attribution models, experimentation strategies, and KPI/value realization approaches.
• Strategic Roadmap Development: Experience building strategic transformation roadmaps that integrate business priorities, technology enablement, AI capabilities, operational change, and measurable business outcomes.
• Executive Stakeholder Engagement: Proven ability to work with senior executives and cross-functional leadership teams to align strategy, secure buy-in, and drive transformational change.
• Commercial & Value Orientation: Ability to connect transformation initiatives to measurable commercial outcomes including growth, customer lifetime value, retention, engagement, monetization, operational efficiency, and ROI.

Preferred technical and professional experience

• Experience with marketing, customer experience, commerce, CRM, loyalty, personalization, or customer data ecosystems.
• Familiarity with major customer and marketing technology platforms such as Adobe, Salesforce, Microsoft, Oracle, SAP, Braze, Sitecore, Optimizely, or CDP ecosystems.
• Experience with AI-enabled workflow transformation, content supply chain modernization, customer orchestration, or intelligent automation initiatives.
• Understanding of media analytics, retail media, customer monetization strategies, or ecosystem-based growth models.
• Experience working in consulting environments supporting large-scale enterprise transformation programs.
• Strong storytelling and executive communication skills with the ability to translate complex transformation concepts into clear business narratives.