Senior Product Marketing Manager, GTM Strategy Supplier Network

Job description

About the Role

We are looking for a rare operator strategist: someone who can develop the full go-to-market blueprint for our supplier network within the accounts payable (AP) process — and then roll up their sleeves to execute it. This role sits at the intersection of product, marketing, sales, and finance, and serves as the connective tissue in how we scale supplier onboarding, adoption, and network-driven value as we expand upmarket.

You will define how supplier network capabilities are positioned, packaged, sold, and launched, balancing the needs of a two‑sided network: AP teams buying the platform and suppliers engaging with it. This is a high-impact, high-visibility role with direct influence on growth and revenue outcomes.

What You'll Own

Market Strategy & Segmentation

• Define and maintain TAM / SAM / SOM models for Supplier Network opportunities, including supplier counts, payment volumes, and monetization potential

• Define and continuously refine Ideal Customer Profiles (ICPs) for suppliers based on size, industry, payment preferences, and enablement readiness

• Identify whitespace opportunities to expand supplier adoption and penetration

• Lead competitive analysis focused on supplier networks, payment acceptance models, differentiation strategies, and market positioning advantages

Positioning & Messaging

• Own positioning and messaging for Supplier Network capabilities within the AP workflow

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