Senior Marketing Campaign Manager

Job description

Overview

The Sr. Marketing Campaign Manager will support the development and execution of integrated marketing campaigns and programs across multiple channels such as events, digital, social, paid media, and nurture programs. This person will partner with stakeholders in Marketing Communications, Product Marketing, and Marketing Operations to design and execute integrated marketing campaign strategies while monitoring results based on Key Performance Indicators (KPI's).

Job Responsibilities

• Campaign Strategy and Execution: Develop, execute, and manage comprehensive multi-channel marketing campaigns, including email, webinars, events, direct mail, and digital. Ensure seamless execution from planning through to completion in a fast-paced environment, aligning with organizational goals to drive repeatable, scalable results while meeting deadlines and campaign objectives.

• Salesforce Proficiency: Utilize Salesforce to build campaign hierarchies, create detailed reports, and develop dashboards that track and analyze campaign performance metrics, ensuring data-driven decision-making.

• Partnership and Trade Association Management: Manage partnerships and joint partner marketing efforts, ensuring alignment with partner objectives to maximize impact. Identify and collaborate with relevant trade associations within your vertical, securing quarterly sponsorships to expand your marketing reach.

• Project and Budget Management: Leverage platforms such as Monday.com for project management, ensuring timely delivery of campaign components. Manage campaign budgets effectively, ensuring optimal resource allocation and maintaining financial accountability.

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