Senior Manager, IT Audience Planning
ServiceNow · Chicago, IL · Marketing, Communications, and Brand
About this role
ServiceNow is hiring a senior-level Technical Lead in the software engineering function based in Chicago, IL. The posting calls out experience with ServiceNow, DevOps, ITIL, Power BI. Compensation is listed at $139,900–$244,800 per year.
- Role
- Technical Lead
- Function
- software engineering
- Level
- senior
- Track
- hybrid
- Employment
- Full-time
- Location
- Chicago, IL
- Department
- Marketing, Communications, and Brand
- Posted
- Mar 19, 2026
More roles at ServiceNow
Job description
from ServiceNow careersCompany Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
The Senior Manager, Audience Planning is the audience subject matter expert for the global IT buying group. This role bridges global strategy and regional execution by defining who is the buying group audience and why they buy, then translating those insights into precise, actionable plans that drive campaigns across markets.
As the primary audience partner to campaign and integrated marketing leaders, this role establishes the strategic foundation that informs all downstream marketing activity. They work closely with Activation & Experience teams (media, email, experience, discovery) to ensure audience strategies are accurately executed in campaigns, while coordinating with regional audience planning partners to adapt plans for local markets.