Product Marketing Manager

Job description

About the Role We are seeking a passionate and results-driven Product Marketing Manager to join our dynamic team. In this role, you will own key initiatives across market research and positioning, customer engagement, product launches, and sales enablement. You’ll collaborate closely with cross-functional teams to drive product adoption, strengthen our market presence, and enable the success of our sales teams. Key Responsibilities Market Research and Positioning: Conduct competitive research, win/loss analyses, and market assessments to identify opportunities for product evolution. Develop and maintain a library of white papers, case studies, and thought leadership content to establish market leadership. Craft compelling value propositions and differentiated product messaging that resonate with target segments. Define and refine buyer personas based on data and customer insights. Customer Engagement: Plan and execute webinars, industry events, and customer-centric campaigns to build awareness and trust. Partner with customer success teams to develop case studies, customer success stories and gather insights from customer feedback. Foster customer advocacy programs to learn about new opportunities, highlight success stories and user testimonials. Sales Enablement: Build and maintain sales enablement tools, including pitch decks, battle cards, and competitive analysis sheets. Collaborate with sales teams to deliver training sessions on buyer personas, product…