Recruitment Marketing Lead – Global Employer Brand

Job description

About the Role The Recruitment Marketing Lead is a strategic business partner responsible for driving end-to-end recruitment marketing strategies for assigned strategic businesses. This role translates business priorities into targeted employer brand and recruitment marketing plans, ensuring strong Brand-to-Hire (B2H) performance across the funnel. Acting as the single point of contact for senior business and TA leadership, the role balances strategy, execution, stakeholder orchestration, and performance measurement, while ensuring alignment with global EB standards, tooling, and governance. Key Responsibilities Strategic Business Partnership Act as the primary Recruitment Marketing partner for assigned strategic business segments. Deeply understand business priorities, workforce challenges, and talent needs, translating them into clear recruitment marketing and EB strategies. Develop and present annual recruitment marketing plans, including personas, messaging, channels, events, storytelling, and activation roadmaps. Align and manage allocated global budgets to deliver agreed strategic outcomes. Communicate and advocate recruitment marketing strategy across global, regional, and local stakeholders. Activation Execution Lead and animate the Recruitment Marketing / EB community aligned to the business, sharing best practices, local insights, and continuous improvement opportunities. Coordinate with global and regional stakeholders (Digital EB, Internal Communications, Marketing, DEI, Sustainability, TA, Strategic Sourcing). Partner with Digital EB teams to define asset needs…