Director, Demand Generation
Recorded Future · Boston, MA · Marketing
About this role
Recorded Future is hiring a director-level Marketing Manager based in Boston, MA. The posting calls out experience with SQL, Salesforce, Security, A/B Testing. Compensation is listed at $167,000–$234,000 per year.
- Role
- Marketing Manager
- Function
- marketing
- Level
- director
- Track
- Management
- Employment
- Full-time
- Location
- Boston, MA
- Department
- Marketing
More roles at Recorded Future
Job description
from Recorded Future careersWith 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company!
Recorded Future is the world's largest threat intelligence company. We sell to enterprise security teams and government agencies globally, and our marketing organization is built around pipeline accountability across three functions: demand generation, field marketing, and partner marketing.
The Director of Demand Generation owns the inbound and digital pipeline motion across our global markets. This role reports to the SVP of Marketing and is accountable for marketing-sourced pipeline contribution against quarterly and annual targets.
* Please note this role requires working from the Recorded Future office in Boston, MA at least 3 days per week
What You'll Do:
- Own global demand generation strategy and execution across the full portfolio: campaigns, paid media, ABM, email and nurture, webinars, free tools, SEO and GEO, blog, content calendar, and inbound routing
- Carry, track, and report on a marketing-sourced pipeline number to senior leadership, with visibility into cost per MQL, cost per opportunity, and pipeline percentage
- Lead a team spanning campaigns, ABM, content, and lifecycle marketing, with regional alignment to dedicated marketing leads across global geos
- Build and scale enterprise ABM programs in close partnership with sales, targeting strategic accounts across key verticals