Lead Strategist, Marketing

Job description

What You'll Do Are you a marketing professional looking for a unique and exciting opportunity to make a significant impact? Principal Financial Group is seeking a Lead Strategist, Marketing to join our content strategy team supporting the Pension Solutions business. As the Lead Strategist, you will play a crucial role in developing innovative strategies that engage and activate the Pension Solutions market, including DB, PRT, OCIO, LDI and Custody Solutions. You will have the opportunity to provide research-based customer insights and marketing guidance, driving the execution of messaging and content initiatives. This is your chance to be a part of a dynamic team, shaping the future of marketing at Principal Financial Group. Develop and maintain innovative, differentiated messaging and content to drive positive prospect and customer demand for our Pension Solution products, services, and strategies. Partner with the Segment marketing team to translate business objectives into marketing strategies and core content. Cultivate a deep understanding and application of target market research, marketing and competitive trends, market dynamics, and regulations. Track, analyze and communicate results. Use results analysis to improve future outcomes and optimize content. Provide informal technical and professional mentorship/leadership to team members. Consistently demonstrate and share with team a…