Campaign and Nurture Strategy Manager

Job description

from Paychex careers

Imagine Your Future with Us! Since 1971, Paychex has been at the forefront of simplifying HR, payroll, and benefits for American businesses. Our digital HR technology and advisory solutions cater to the changing needs of employers and their employees. With our award-winning training and endless opportunities for growth and development, you can build a lifelong career with us. We pride ourselves on fostering an inclusive and innovative culture. Our leaders are here to support your career journey; they and our dedicated employees embody the values that drive us to support each other, our clients, and our communities. Join us to pursue your passion and unleash your potential.
Overview

This position manages the execution of the marketing campaign nurture strategy, building campaigns, performing analysis, and working with product managers, content and design teams to meet client performance expectations in all digital marketing channels. Ensures that campaigns launch promptly, are optimized effectively, and reported accurately and appropriately. Works with cross functional marketing team to identify opportunities and optimize media channels and nurture tracks based on customer personas and data analysis.

Responsibilities

• Coordinates the creation of digital content with in-house creative team to ensure timely and accurate results.
• Drives demand generation content calendar (inbound and outbound); Develops and executes the content promotion plan
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