Manager, Performance Creative (Performance Marketing)

Job description

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

About the Role:

We are seeking a creative expert to join our Performance Marketing team as Manager, Performance Creative. This role leads creative ideation and concept development that fuels Netflix's global performance marketing operation: from data-driven ad concepts and creator partnerships to new content categories and channel-specific creative strategy. The ideal candidate combines creative thinking with performance marketing expertise: someone who can turn audience insights and competitive research into breakthrough concepts, and partner across Brand, Social, and Production to bring them to life at scale.

Key Responsibilities

* Lead creative ideation and concept development, translating performance insights, audience data, and market trends into creative briefs ready for production.

* Collaborate with designers, writers, producers, and media buyers to turn concepts into high-performing assets, partnering closely with the Creative Producer on production handoff.

* Partner with Growth Strategy to build and execute a forward-looking creative testing roadmap, with clear hypotheses on hooks, value props, visual styles, messaging, and more.

* Own the creative strategy for net-new content categories beyond single-title assets: multi-title, lifestyle, catalog, and licensed content.

* Build and manage Netflix's creator program for performance marketing: identify, brief, and manage creator agency relationships for scaled, performance-centric native content across Meta, TikTok, YouTube, and beyond.

* Serve as the creative lead on new and emerging channel formats (DSP, CTV, YouTube), defining the creative approach and specs as we enter new placements.

* Establish a reactive pipeline that can jump on trends and insights, and turn assets around rapidly.

* Partner with Brand to conceptualize larger performance marketing moments that sell the full value of Netflix to potential members beyond individual title campaigns.

* Stay ahead of platform trends, creative techniques, and cultural moments, turning them into fresh concepts and rapid-response creative opportunities.

Requirements

* 7+ years of experience in creative strategy, performance marketing, or growth marketing, ideally with entertainment or consumer brand experience.

* A proven track record of creative concepts that directly resulted in measurable CPA reduction or revenue growth.

* Strong understanding of ad performance metrics (CTR, CVR, CPA, ROAS) and the ability to translate data into clear, actionable creative direction.

* Deep hands-on experience across Meta, TikTok, YouTube, DSPs, and emerging digital channels.

* Experience managing creator partnerships and influencer programs for performance marketing.

* Resourceful and endlessly curious, with a high comfort level for independently driving complex creative initiatives with multiple stakeholders.

* High tolerance for change and the capacity to accomplish significant work in a fast-paced, ever-changing environment.

* Strong level of ownership, accountability, and ability to manage multiple stakeholders across different projects.

* Respect, understanding, and enthusiasm for Netflix culture.

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $220,000.00 - $347,000.00.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.