Head of Partner Marketing

Job description

About the Job:

LaunchDarkly is looking for a Head of Partner Marketing to help build and scale a high-impact partner growth engine. In this role, you’ll define the framework for how we prioritize and activate our partner ecosystem then drive high-impact co-marketing programs that deliver pipeline and reinforce our position as critical infrastructure to support AI-development. This role blends strategic thinking with hands-on execution (running campaigns, defining playbooks, enabling sales). You’ll work closely with our partnerships team, demand marketing, and product. This role is for someone who has done this before - who knows how to translate partner potential into real pipeline, and who can balance strategy, execution, and influence to make it happen.

Responsibilities:

• With partnerships team, create a prioritization & investment framework based on customer value, revenue influence, market positioning, and strategic fit
• Define joint value propositions and connect them to our overall product positioning
• Build & execute joint GTM plans that translate partner strategy into pipeline (campaigns, co-sell motions, launches, and field activation)
• Allocate and manage MDF and partner budgets to deliver partner-sourced and partner-influenced pipeline accountabilities.
• Build templatized playbooks and automated campaigns for smaller partner activations
• Work with demand marketing to integrate partners into campaigns that drive engagement and conversion
This is an excerpt. Read the full job description on LaunchDarkly careers →