Global Demand Strategist – IBM Consulting

Job description

from IBM careers

Introduction

At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.

Your role and responsibilities

This role is accountable for driving business growth across priority named accounts by architecting and executing a comprehensive, data-driven demand generation strategy for IBM Consulting. It transforms marketing into a true growth engine—accelerating pipeline, increasing conversion, and expanding client relationships through highly targeted, orchestrated engagement.

At its core, this role operates through an account orchestration model—deeply understanding each client’s business priorities and activating coordinated, omnichannel engagement across the full buying group. The focus is on moving from fragmented, one-off interactions to a personalized, always-on engagement approach that builds sustained relationships, strengthens preference, and drives measurable business outcomes.