Head of Go-To-Market, Waze

Job description

Waze is where people and technology meet to solve transportation challenges. It's a platform that empowers users to contribute road data and edit Waze maps to improve the way we move about the world. As the social navigation pioneer, Waze leverages mobile technology and a passionate global community to redefine expectations of today’s maps.
<h3>Responsibilities</h3><ul>
<li>Develop, plan, and execute comprehensive go-to-market strategies and campaigns for new Waze features and product updates, aiming for significant increases in usage and feature adoption.<br></li>
</ul>
<h3>Minimum qualifications:</h3><ul>
<li>Bachelor's degree or equivalent practical experience.</li>
<li>13 years of experience in product marketing or GTM leadership roles, with 5 years of experience in a senior leadership role.</li>
</ul><br><h3>Preferred qualifications:</h3><ul>
<li>Master's degree in Marketing, Business Administration, or a related field.</li>
<li>Experience in the mapping, navigation, or real-time data industry.<br></li>
<li>Experience with AI-powered features and their market introduction.</li>
<li>Familiarity with community building and engagement strategies for user-generated content platforms.</li>
<li>Understanding of the Latin American market, particularly Brazil, and experience with localized GTM strategies.</li>
</ul>