Associate Product Marketing Manager

Job description

from Google careers

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As an Associate Product Marketing Manager (APMM), you will be part of the APMM Program, Google’s global program for early career Marketers. You will work on priority marketing projects in your organisation, develop a breadth of marketing skills, join a strong community of peers and alumni, and be supported by dedicated mentors and senior leaders. In addition to your core work, you are expected to complete learning and development milestones, attend APMM programming, and actively contribute to the APMM community.

Responsibilities

• Define and execute go-to-market strategies and campaigns for new product or feature launches and measure effectiveness against Key Performance Indicators (KPIs).
• Develop programs aimed at acquiring customers including business strategies, messaging, collateral, events, increasing our engagement with them and measuring the efficacy of such programs.
• Support team in evaluating product and feature improvements to better meet user needs, product readiness for launch, and communicate the new developments to users.
• Craft client and executive narratives, presentations, case studies, and content designed to accelerate the business momentum to better engage Google's customers and agency partners.
• Execute marketing related tasks within the scope of larger products or projects, under the guidance from the manager.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• Experience in marketing, brand management, strategy consulting, agency, technology, or related fields through full time roles, internships, projects, or academic classes.

Preferred qualifications:

• Experience in marketing.
  
• Knowledgeable about and passion for Google's products, technology and leadership in the artificial intelligence (AI) space.
• Excellent program management and communication skills.
• Excellent analytical and problem-solving and communication skills with demonstrated attention to detail.
• Demonstrated interest in marketing, brand management, strategy consulting, agency, AI, technology, or related fields.