Product Marketing Manager, Organic Social, Ads Marketing, Global

Job description

from Google careers

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $116000 - $167000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Lead the social calendar and end-to-end publishing process for global Google Ads campaigns. Support integrated global moments, adapting core narratives across social platforms to maximize audience engagement, reach, and flawless campaign delivery.
• Elevate our creative by writing incredibly sharp threads, directing short-form videos, and experimenting with innovative AI-powered visual formats.
• Partner strategically with PMMs, designers, and PR teams to translate complex product narratives into high-performing social assets, including videos and infographics.
• Collaborate with multiple internal teams to routinely test story angles, iterate on creative templates, and ensure all content strictly meets platform best practices.
• Monitor our active social ecosystem to proactively identify emerging trends and engagement opportunities, allowing Google Ads to participate in relevant industry conversations.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
• Experience with marketing and sales operations, financial analytics, or other related analytical experience.
• Experience in consulting and working with behavioural marketing data.