Senior Customer Marketing Manager, Patient

Job description

The Position

Why Genentech

​​​​​​​We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

About this Marketing Role

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g., Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.

This Senior Customer (Patient/Caregiver) Marketing Manager reports to the Patient Marketing Team Director and is integral to successfully delivering the Rare Bleeding Disorders marketing vision and network goals.  The ideal candidate will understand core marketing principles, demonstrate strong strategic acumen in their development of patient campaigns and excel at translating that into effective execution.  This individual will also have a passion for putting patients first

Key Job Responsibilities