SR. Business Development Manager – China Region (IP: DSP, CPU)

Cadence Design Systems · Shanghai, China

senior sales Partnerships Manager ic · Posted Apr 20, 2026

About this role

Cadence Design Systems is hiring a senior-level Partnerships Manager in the sales function based in Shanghai, China. The posting calls out experience with Machine Learning, Embedded Systems.

Role
Partnerships Manager
Function
sales
Level
senior
Track
Individual contributor
Employment
Full-time
Location
Shanghai, China
Posted
Apr 20, 2026

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Job description

from Cadence Design Systems careers

At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.

Key Responsibilities

1. Business Development & IP Sales

  • Drive IP licensing growth in China, with a strong focus on Tensilica DSP and CPU technologies.
  • Engage with SoC teams in automotive, AR/VR, mobile, smart speakers, TWS, and broader consumer markets.
  • Identify and qualify new business opportunities, expand existing accounts, and manage the full sales cycle.
  • Understand customer architecture requirements, future roadmaps, and competitive offerings to position Tensilica IP effectively.
  • Work closely with China sales teams to develop and execute regional account strategies.

2. Software Partner Ecosystem Management

  • Build, develop, and nurture relationships with key software vendors, including:
    • AI/ML algorithm developers
    • Audio/voice/ANC/beamforming software vendors
    • Vision and XR software developers
    • Automotive middleware and safety‑related software providers
  • Advocate Tensilica DSPs by driving:
    • Partner onboarding
    • Technical enablement
    • Performance optimization
    • Joint solution and reference design development
  • Expand the breadth of use cases supported on Tensilica DSPs, including:
    • AI inferencing
    • Audio/voice processing
    • Sensor fusion
    • XR/AR acceleration
    • Always‑on, low‑power workloads

3. Collaboration with China Sales & FAE Teams

  • Work hand‑in‑hand with the China sales organization to coordinate account strategies and engagement plans.
  • Partner closely with FAE teams to:
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