Engagement Marketing Manager - Activation & Habituation

Job description

Block is one company built from many blocks, all united by the same purpose of economic empowerment. The blocks that form our foundational teams — People, Finance, Counsel, Hardware, Information Security, Platform Infrastructure Engineering, and more — provide support and guidance at the corporate level. They work across business groups and around the globe, spanning time zones and disciplines to develop inclusive People policies, forecast finances, give legal counsel, safeguard systems, nurture new initiatives, and more. Every challenge creates possibilities, and we need different perspectives to see them all. Bring yours to Block.

The Role

The Cash App Engagement Marketing team builds deep, personalized relationships with our customers across their entire lifecycle, from sign-up through long-term habituation. We operate at the intersection of growth strategy, lifecycle execution, and product, and our work directly shapes how millions of customers discover Cash App, build daily habits with the product, and grow with us over time.

We're looking for an Engagement Marketing Manager focused on activation and habituation. This is not a traditional lifecycle marketing role. The shape of engagement marketing is changing fast. Personalization, AI decisioning, and in-app surfaces are reshaping how the work gets done, and this role sits at the front of that change. The candidates who thrive here bring analytical depth and an experimentation reflex alongside their marketing instincts.