Content Strategist

Job description

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

The digital experience and merchandising team defines and evolves the future of e-commerce strategy and customer experience for our online platforms. We focus on crafting innovative and engaging consumer journeys that drive discovery, consideration, and conversion. As part of the team, you’ll help shape forward-looking pilots and initiatives, while continuously optimizing the current digital shopping experience. Together, we aim to build best-in-class experiences that resonate with our customers and lead the way in commerce innovation.
This role will shape the strategic vision for livestream commerce and content innovation, creating new shopping experiences and evolving the customer journey for China’s digital consumer. Help us lead some of our most forward-looking e-commerce initiatives, driving end-to-end planning and execution of integrated content and campaign strategies. This role will define strategic priorities, accelerate business growth, and reimagine how consumers discover and purchase through content.
<h3>Minimum Qualifications</h3>4+ years of experience in e-commerce, marketing, or content-related roles, with a strong track record of driving customer-centric initiatives.
Proven experience in developing and executing end-to-end content development — including planning, scripting, production guidance, and post-performance review
Familiarity with China’s digital ecosystem and consumer behavior, especially in the context of e-commerce.
Bilingual proficiency in Mandarin and English.
<h3>Preferred Qualifications</h3>Exceptional storytelling, communication, and presentation skills, with the ability to craft compelling narratives that inspire action
Hands-on experience leading e-commerce initiatives or large-scale digital events, from strategy to execution
Strong background in e-commerce and marketing, with an understanding of brand-building in a digital-first environment
Experience working within or closely with creative agencies, with the ability to bridge creative vision and business objectives
Demonstrates Apple’s values of inclusion and diversity.
BA/BS degree