Marketing Specialist, 12-Month Contract, AbeBooks Marketing

Job description

We are seeking a Marketing Specialist to support customer acquisition initiatives for AbeBooks' global marketplace. This 12-month contract role will execute paid media campaigns to help achieve ROI targets across our international domains. The ideal candidate is an analytical digital marketer with strong attention to detail, solid communication skills, and demonstrated experience in campaign management. You should be data-driven, eager to learn, and have a good understanding of digital marketing fundamentals. This is an exciting opportunity to grow your career with an established company while contributing to our marketing success. If you are a detail-oriented marketing professional with a passion for books and e-commerce, we encourage you to apply! Key job responsibilities * Execute and optimize paid media campaigns across assigned channels, including search, display, product listing (PLA)/shopping ads, and paid social. * Process and maintain vendor purchase orders (POs) and invoices. * Implement international marketing campaigns following established playbooks and best practices to meet ROI targets. * Run experiments and A/B tests to improve campaign performance. * Collaborate with the marketing team to implement strategies and support joint initiatives. * Partner with cross-functional teams and provide metric insights and optimization recommendations. * Monitor campaign performance metrics and prepare regular…