Principal Product Manager - Tech, Partner-Branded Fire TV, Fire TV - Partner-Branded TVs
Amazon · Sunnyvale, CA · Project/Program/Product Management--Technical
principal
Product Manager
ic
· Posted May 12, 2026
$206,900 – $279,900
USD per year
About this role
Amazon is hiring a principal-level Product Manager based in Sunnyvale, CA. The posting calls out experience with Performance Optimization, Embedded Systems. Compensation is listed at $206,900–$279,900 per year.
- Role
- Product Manager
- Function
- product
- Level
- principal
- Track
- Individual contributor
- Employment
- Full-time
- Location
- Sunnyvale, CA
- Department
- Project/Program/Product Management--Technical
- Posted
- May 12, 2026
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Job description
from Amazon careersJoin Amazon's Fire TV organization as a Principal Product Manager - Technical, where you'll act as the single-threaded product leader for a prestigious global TV brand's entire Fire TV lineup. This is your opportunity to drive product strategy and innovation for a world-class partner whose devices deliver entertainment experiences to millions of customers across the globe.
Key job responsibilities
* Understand the needs and related trends for customers, TV partners, and offline consumer electronics retailers
* Keep abreast with the technologies and trends related to TVs
* Work closely with the TV partner to define a strategy that drives growth, innovation and delights customers
* Define the global roadmap for TVs including TV line-up, specifications, software features working backwards from customers, partners, industry and business needs
* Develop detailed, crisp business requirements and user stories that can be used to create product specifications and architecture for each product and application
* Work closely with engineering, program management, and QA teams to implement and deliver the product, on-time and exceeding a high-quality bar
* Drive decisions across cross-functional teams that include engineering, UX and commercial teams.
* Drive product launches in concert with Engineering, Go to Market, operations, PR and other teams
A day in the life
* Work with TV partners on defining the product roadmap, product requirements
* Write BRDs, strategy docs, or PRFAQs
* Work with engineering and other tech teams to build the product and see them through launch
* Work with go-to-market, business development, finance, PR and other internal teams on the launch of TVs
About the team
We power Fire TV's expansion across the global smart TV landscape by building the enterprise tools and services that enable TV manufacturers to bring Fire TV to millions of customers. Our diverse, international team embodies Amazon's "Day 1" mindset – we're scrappy problem-solvers who find creative ways to deliver results, but we never lose our sense of humor along the way. Whether we're streamlining factory processes in China or debugging validation tools in Bengaluru, we're laser focused on our partners' success. If you're energized by complex challenges and passionate about building tools that scale, we'd love to have you join us.
- Bachelor's degree
- Experience with feature delivery and tradeoffs of a product
- Experience owning/driving roadmap strategy and definition
- Experience with end to end product delivery
- Experience contributing to engineering discussions around technology decisions and strategy related to a product
- Experience technical product management
- Experience with written and verbal communication and presentation
- 4+ years of experience working on products that require tight hardware-software co-development, including platform software integration, performance tuning, and cross-functional collaboration among hardware, software, and firmware teams
- Experience in project management methodologies, business analysis, or process improvement
- Experience working with smart TVs, streaming devices, set-top boxes, soundbars, or other connected entertainment/living room devices
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
USA, CA, Sunnyvale - 206,900.00 - 279,900.00 USD annually
USA, WA, Seattle - 179,900.00 - 243,400.00 USD annually
Key job responsibilities
* Understand the needs and related trends for customers, TV partners, and offline consumer electronics retailers
* Keep abreast with the technologies and trends related to TVs
* Work closely with the TV partner to define a strategy that drives growth, innovation and delights customers
* Define the global roadmap for TVs including TV line-up, specifications, software features working backwards from customers, partners, industry and business needs
* Develop detailed, crisp business requirements and user stories that can be used to create product specifications and architecture for each product and application
* Work closely with engineering, program management, and QA teams to implement and deliver the product, on-time and exceeding a high-quality bar
* Drive decisions across cross-functional teams that include engineering, UX and commercial teams.
* Drive product launches in concert with Engineering, Go to Market, operations, PR and other teams
A day in the life
* Work with TV partners on defining the product roadmap, product requirements
* Write BRDs, strategy docs, or PRFAQs
* Work with engineering and other tech teams to build the product and see them through launch
* Work with go-to-market, business development, finance, PR and other internal teams on the launch of TVs
About the team
We power Fire TV's expansion across the global smart TV landscape by building the enterprise tools and services that enable TV manufacturers to bring Fire TV to millions of customers. Our diverse, international team embodies Amazon's "Day 1" mindset – we're scrappy problem-solvers who find creative ways to deliver results, but we never lose our sense of humor along the way. Whether we're streamlining factory processes in China or debugging validation tools in Bengaluru, we're laser focused on our partners' success. If you're energized by complex challenges and passionate about building tools that scale, we'd love to have you join us.
Basic Qualifications
- 8+ years of product or program management, product marketing, business development or technology experience- Bachelor's degree
- Experience with feature delivery and tradeoffs of a product
- Experience owning/driving roadmap strategy and definition
- Experience with end to end product delivery
- Experience contributing to engineering discussions around technology decisions and strategy related to a product
- Experience technical product management
- Experience with written and verbal communication and presentation
- 4+ years of experience working on products that require tight hardware-software co-development, including platform software integration, performance tuning, and cross-functional collaboration among hardware, software, and firmware teams
Preferred Qualifications
- Experience working directly with Engineers on product enhancements- Experience in project management methodologies, business analysis, or process improvement
- Experience working with smart TVs, streaming devices, set-top boxes, soundbars, or other connected entertainment/living room devices
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Sunnyvale - 206,900.00 - 279,900.00 USD annually
USA, WA, Seattle - 179,900.00 - 243,400.00 USD annually