SEO/GEO manager, Amazon News

Job description

Amazon is hiring an experienced SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) manager for the Amazon News website (AboutAmazon.com). As a SEO/GEO manager you will be responsible for planning, implementing, and managing our search and AI visibility strategy. You will develop and execute strategic SEO and GEO plans, grow organic search traffic, support content creation, and help shape how Amazon News content surfaces across an increasingly AI-driven discovery landscape. This role requires deep search engine optimization knowledge, strong technical SEO expertise, and the ability to work cross-functionally with editorial, communications, and technical teams across a global organization. This person must also be data-driven and be able to develop tactics to drive business goals, engagement, and reach. The ideal candidate is analytical, curious about AI, an effective storyteller, and thinks about content first — diving into data to identify content opportunities and translating insights into actionable editorial guidance. This role is part of the Amazon News team, which sits within Amazon’s Communications Corporate Responsibility org. Amazon News serves as the first and most trusted source of news and information about Amazon for external audiences. We help customers understand what Amazon is doing globally — from fostering a great workplace…