Sr. Social Media & Influencer Manager, Amazon Books Brand & Social

Job description

Amazon Books is seeking an Sr. Social Media Influencer Manager to lead the strategic development and execution of our organic social media and influencer marketing programs across Amazon Books and Kindle's social channels. This role will own the end-to-end social strategy for 8 social handles serving over 6 million audience members, driving brand affinity, follower growth, community engagement, and business impact through innovative content and influencer partnerships. The ideal candidate will be a strategic thinker with deep expertise in social media marketing, influencer program management, and cross-functional marketing collaboration. You'll work in a highly ambiguous, rapidly-changing environment where social platforms evolve constantly and brand risk management is critical. This role requires balancing creative innovation with data-driven decision making, while consulting with multiple internal stakeholder teams and managing external agency partnerships. This is a high-visibility role that will shape how millions of readers discover and engage with books across Amazon. You'll have the opportunity to build scalable programs, establish measurement frameworks, and present strategic initiatives to senior leadership. Key job responsibilities Strategic Social Media Leadership: You will own the strategic vision and execution for Amazon Books and Kindle's social media presence across Instagram, Facebook, Twitter, and Threads. This includes developing comprehensive…