Senior Social Strategist, XCM

Job description

Amazon's Cross Channel Marketing (XCM) team is seeking a Senior Social Strategist to serve as our internal social media expert across Amazon, Prime, and other flagship brands. This role sits at the intersection of brand strategy and creative development, translating business objectives into breakthrough social strategies that build brand strength and drive customer engagement. You will be the dedicated social expert working alongside brand strategists, partnering with creative teams, media planners/strategists, and marketing managers to shape how Amazon shows up in social channels. You live and breathe social media, understanding platform dynamics, cultural trends, and customer behavior across SMAs (Meta, TikTok, Snapchat, YouTube, Reddit, etc.). You translate these insights into strategic creative briefs that inspire world-class creative and inform data-driven measurement and optimizations. You also use what's happening in social media—emerging trends, cultural moments, and customer conversations—to inform both social-first strategies and broader brand strategies. You will develop social strategies for brand campaigns and tentpole moments like Prime Day and Black Friday, brief internal and external creative teams, and help measure outcomes to optimize future work. You thrive in a small but mighty team that operates at many speeds—moving fast when needed while taking time for deep strategic thinking. The…