Email & App Mktg Associate, Shopbop

Job description

Shopbop is looking for a detail-orientated and analytical Email App Associate to support and further develop the email and push notification program. This role is critical to helping Shopbop drive revenue growth and deliver a best-in-class customer marketing experience. The Email App Associate will provide technical and creative expertise to enhance customer experiences by coding, building, and testing communications while developing content strategy for lifecycle marketing campaigns. This position develop and implement marketing journeys, manage creative briefs, and serve as the primary approver for content deliverables while providing ongoing support of our email marketing systems and automation platforms. The Email App Associate will partner with Tech teams to provide recommendations for marketing cloud platform optimization and collaborate with cross-functional partners including creative teams, copywriters, and designers to execute compelling customer communications. The successful candidate will be highly organized, creatively minded, and able to thrive in a fast-paced environment. Key job responsibilities Daily Email Push Notification Coding - Code, build and test email campaigns and push notifications - Set up, test, QA and launch dynamic content - Monitor active campaigns daily and quickly troubleshoot to resolve errors - Design emails and fix issues utilizing HTML/CSS and marketing cloud developer tools -…