Marketing Manager, IMDb India

Job description

We’re looking for a growth marketer to join our growing team in Mumbai, IN as a Marketing Manager. The ideal candidate is entrepreneurial, results-oriented, and can develop, execute, and evaluate content strategies for driving product awareness and engagement for IMDb and IMDbPro. To do this, you will collect customer insights; test and execute against brand and marketing strategies; and create compelling and informative content across earned, owned, and paid channels. The successful candidate will have experience in brand marketing and content development with a proven track record of using multiple marketing channels to drive awareness and engagement of a digital service or product. The key to success in the role will come from working backwards from customers, thinking disruptively and working with strong ownership and frugality. Key job responsibilities Specific responsibilities include the following: * Own marketing strategy for IMDbPro product launches and strategic programs (including our discount/promotional strategy) * Own campaigns end-to-end: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization * Manage budgets and improve cost per lead and cost per acquisition * Establish an editorial calendar and deliver relevant content for driving product awareness and member engagement (e.g. social posts, video content) * Partner cross-functionally…