General MKTG III - AMZ13434.6

Job description

Employer: Amazon.com Services LLC Position: General MKTG III Location: Miami, FL Job Number: AMZ13434.6 Multiple Positions Available: Lead creative identity of our original movies and shows from concept to launch in coordination with Amazon Studios internal stakeholders. 2. Develop and manage complete marketing strategies from planning to execution and results of our series and movies. 3. Develop and manage complete launch plans and execution of our top series and movies in Spanish-speaking LATAM countries. 4. Develop creative and media briefs and ensure title’s brand identity, messaging, and tone of voice are consistently represented across all marketing touchpoints. 5. Partner with a wide-range of internal teams (from Marketing to Tech teams) to identify and prioritize needs for local launches. 6. Manage ATL and BTL budget for year-round assigned campaigns in Chile, Argentina and Colombia. 7. Partner with Media team to ensure the strategy is aligned to the market, title’s audience, key marketing insights, and titles’ identity. 8. Work and negotiate with other teams such as Partner Marketing, social media and O O to guarantee the highest support available for each launch. 9. Follow closely campaign results, and recommend real-time optimizations in creatives assets and communication channels. Act as day-to-day liaison to…