Sr. Marketing Manager - Customer Retention, Amazon MX Player

Job description

Amazon and MX Player recently joined forces to accelerate premium free entertainment for 250 million users in India. With this acquisition, Amazon merged two of India’s most popular free AVOD (or ad-supported video on demand) services – MX Player and Amazon miniTV into one service - Amazon MX Player. Amazon MX Player is Amazon India’s big bet in terms of shaping the future of the free AVOD landscape in India. We are looking for an enthusiastic Marketing Lead in the team. This is an exciting opportunity for someone who wants to work in a start-up like environment and is passionate about marketing. You can read about the service here: https://www.aboutamazon.in/news/entertainment/amazon-minitv-mx-player-merger https://economictimes.indiatimes.com/industry/media/entertainment/amazon-merges-minitv-with-mx-player-to-create-a-free-streaming-giant/articleshow/114007982.cms Key job responsibilities • Lead, mentor and develop engagement roadmap for notification channel to drive short term and long term business goals • Drive measurable initiatives to improve customer lifecycle through LTV, repeat behaviour, frequency and churn management across categories and channels for MX player • Lead strategic planning, forecasting and goal-setting across channels providing executive level insights and recommendations to drive retention goal • Own insight generation, analysis and performance measurement with a focus on retention metrics ensuring learnings translate into scalable best practices across lines of business…