Marketing Manager - Customer retention, Amazon MX Player
Amazon · Mumbai, India · Marketing & PR
mid
Marketing Manager
ic
4+ yrs
· Posted Mar 20, 2026
Skills
About this role
Amazon is hiring a mid-level Marketing Manager based in Mumbai, India. The posting calls out experience with Tableau, Salesforce, A/B Testing, SaaS and roughly 4+ years of relevant work.
- Role
- Marketing Manager
- Function
- marketing
- Level
- mid
- Track
- Individual contributor
- Employment
- Full-time
- Location
- Mumbai, India
- Experience
- 4+ years
- Department
- Marketing & PR
- Posted
- Mar 20, 2026
AI Summary
Associate Marketing Manager driving customer engagement through notifications, A/B testing, and cross-functional campaigns for Amazon MX Player's free streaming service in India. Requires 4+ years marketing experience, data analysis proficiency in Excel/Tableau, and expertise in email, CRM, and push notification channels.
Job description
from Amazon careersAmazon and MX Player recently joined forces to accelerate premium free entertainment for 250 million users in India. With this acquisition, Amazon merged two of India’s most popular free AVOD (or ad-supported video on demand) services – MX Player and Amazon miniTV into one service - Amazon MX Player.
Amazon MX Player is Amazon India’s big bet in terms of shaping the future of the free AVOD landscape in India. We are looking for an enthusiastic associate marketing manager in the team. This is an exciting opportunity for someone who wants to work in a start-up like environment and is passionate about marketing.
You can read about the service here:
https://www.aboutamazon.in/news/entertainment/amazon-minitv-mx-player-merger https://economictimes.indiatimes.com/industry/media/entertainment/amazon-merges-minitv-with-mx-player-to-create-a-free-streaming-giant/articleshow/114007982.cms
Key job responsibilities
• Responsible for notifications channel to drive and re-engage customer cohorts
• Manages multiple shows and category priorities while working with cross functional teams
• Runs A/B experimentation roadmap to optimize campaign performance
• Responsible for developing playbooks for new projects across personalization and automation
• Own reporting and analysis for content shows and categories to drive insights on performance
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels
- Experience creating brand marketing content
- Experience working with a SaaS tool (e.g. Clevertap, MoEngage, Salesforce Marketing Cloud - SFMC)
- Experience with outbound marketing channels such as push notifications
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon MX Player is Amazon India’s big bet in terms of shaping the future of the free AVOD landscape in India. We are looking for an enthusiastic associate marketing manager in the team. This is an exciting opportunity for someone who wants to work in a start-up like environment and is passionate about marketing.
You can read about the service here:
https://www.aboutamazon.in/news/entertainment/amazon-minitv-mx-player-merger https://economictimes.indiatimes.com/industry/media/entertainment/amazon-merges-minitv-with-mx-player-to-create-a-free-streaming-giant/articleshow/114007982.cms
Key job responsibilities
• Responsible for notifications channel to drive and re-engage customer cohorts
• Manages multiple shows and category priorities while working with cross functional teams
• Runs A/B experimentation roadmap to optimize campaign performance
• Responsible for developing playbooks for new projects across personalization and automation
• Own reporting and analysis for content shows and categories to drive insights on performance
Basic Qualifications
- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels
- Experience creating brand marketing content
Preferred Qualifications
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation- Experience working with a SaaS tool (e.g. Clevertap, MoEngage, Salesforce Marketing Cloud - SFMC)
- Experience with outbound marketing channels such as push notifications
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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