Marketing Specialist

Job description

The Opportunity

India is one of Adobe’s fastest growing and most dynamic markets, requiring culturally relevant, marketing programs across multiple products including Photoshop, Acrobat, Firefly and more.

As a Customer Marketing Specialist for India, you will play a critical role in implementing and scaling innovative marketing programs. You’ll bring campaigns to life with speed, precision, and quality - working across local, regional and global teams in a fast-paced, highly matrixed environment.

As a data-driven marketer you’ll have expertise in digital content creation, social/influencer marketing, WhatsApp, email, and optimizing for SEO, LLM, and paid-media.

This role is designed for a strong executor who takes ownership, thrives in complexity, and consistently delivers high-quality outcomes.

What you’ll do

• Implement marketing programs for India across key customer segments (such as Creators, Creative Professionals, Business Professionals, and Students), owning end-to-end campaign execution, including timelines, briefs, content creation/localization and approval.
• Manage creative agencies closely to ensure execution is on-brand, culturally relevant, and on time.
• Partner closely with internal teams for integrated campaign delivery across Media, Social, PR, Lifecycle Marketing, SEO and Adobe.com.
• Support the Director of India Customer Marketing to create local campaigns based on customer insights as well as adapt global creative to suit local culture, needs and trends.
• Monitor and optimise campaign performance, reporting to key interested parties on results.
• Operate effectively within Adobe’s global–regional–local marketing model

What you bring

• 4+ years of hands-on experience implementing digital marketing for B2C in India, with strong expertise in social first programs including user generated content.
• Proven experience managing creative/advertising agencies to deliver high-quality work, on time.
• Strong organizational and project management skills with exceptional attention to detail.
• Curiosity and customer-first mentality that translates into highly relevant messaging and content creation for Indian customers.
• Ability to operate independently on complex workstreams.
• Pro-active learner & data-driven approach to marketing.
• Basic understanding of LLM/AI optimisation for marketing.
• Fluent in English and Hindi essential (written and verbal), another regional language is a plus
• General knowledge of Adobe Creative Cloud Tools, Adobe Analytics
• Relevant Bachelor’s degree e.g. Communications, Marketing, Business

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.