Director, Product Marketing, Firefly for Creative Professionals
Adobe · San Francisco, CA · Marketing and Strategy
About this role
Adobe is hiring a director-level Marketing Manager based in San Francisco, CA. The posting calls out experience with Express, LLMs. Compensation is listed at $170,000–$320,000 per year.
- Role
- Marketing Manager
- Function
- marketing
- Level
- director
- Track
- Management
- Employment
- Full-time
- Location
- San Francisco, CA
- Department
- Marketing and Strategy
- Posted
- May 11, 2026
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Job description
from Adobe careersThe opportunity
Adobe Firefly is Adobe’s AI-first creative studio, and this role sits at the center of it. As Director of Product Marketing for Firefly for creative professionals, you'll define what Firefly means for professional designers, video editors, photographers, and other professional creatives: how it fits into the tools they already use, what value it unlocks, and how we tell that story in ways that drive real adoption. You'll build and lead a small team of PMMs and own strategy and execution in equal measure, working across product, marketing, and go-to-market teams to connect Firefly's capabilities to the moments that matter most for creative pros.
What you'll do
Own positioning, messaging, and value propositions for Firefly with creative professional segments — translating complex AI capabilities into clear, compelling customer value
Partner with inbound PMM teams to translate customer insights and use cases into outbound Firefly marketing strategy for Creative Cloud desktop app users, including integration with existing workflows and AI-native evolution of Creative Cloud desktop apps
Own marketing strategy for Firefly for creative professionals — from awareness and discovery through usage and retention — in close partnership with channel owners and cross-functional marketing teams
This is an excerpt. Read the full job description on Adobe careers →