Senior Data Scientist, Growth Marketing

Job description

The Opportunity

Our Category Analytics and Solutions (Catalyst) team exists to increase the velocity and confidence of strategic decision-making by turning hypotheses into data-backed approaches at scale. We are a multidisciplinary team of change agents who thrive in ambiguity, move fast with rigor, and embrace AI-native analytics workflows. Our work informs executive decisions at the E-Team level and helps our businesses move from insight to execution to measurable growth.

About the Role

We are seeking a strategic, execution-minded data scientist to serve as a growth thought partner across Adobe’s marketing ecosystem. This role goes beyond traditional analytics. You will identify high-impact growth opportunities and define how success is measured. You will build scalable learning systems to speed up investment decisions through paid, owned, and earned media. You will collaborate closely with cross-functional teams and senior partners.

What you'll Do

• Own end-to-end analyses to identify, size, and prioritize growth opportunities across paid, owned, earned, and emerging channels.
• Define and operationalize decision-grade metrics (including north star) to guide investment decisions and capture shifts in user behavior across AI, Search, and Social.
• Translate emerging data signals (e.g., AI prompts and answers, social engagement and conversations) into actionable insights for targeting, messaging, and channel strategy.
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