Senior Product Marketing Manager, Inbound Acquisitions, Ads Marketing

Job description

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
<h3>Responsibilities</h3><ul>
<li>Own Asia-Pacific (APAC) acquisitions audience strategy and messaging for all Inbound Channel touch points, from designing Go-to-Market (GTM) strategies for Small and Medium Businesses (SMB) prospect audiences to adapting global messaging for acquisitions in APAC, creative and campaign development.</li>
<li>Drive cross-acquisitions channel orchestration across traditional journeys and new agentic journeys by cross-channel aiming hyperpersonalization.</li>
<li>Be responsible for building APAC creative strategy, production and paid media campaigns across the funnel for Google Ads programs, owning media strategy and execution for APAC countries.</li>
<li>Be accountable for marketing motivated business growth and acquisition growth across inbound channels, with managing and optimizing marketing campaigns towards Lifetime Value (LTV) goals.</li>
<li>Build APAC owned, paid media, agentic initiatives, and innovation pipeline of tests across channels and creative execution, optimized for business impact and best practices.</li>
</ul>
<h3>Minimum qualifications:</h3><ul>
<li>Bachelor's degree or equivalent practical experience.</li>
<li>9 years of experience in marketing while working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social).</li>
<li>2 years of experience managing people or teams.</li>
</ul><br><h3>Preferred qualifications:</h3><ul>
<li>Experience with analyzing performance data, developing insights to formulate marketing plans, and making business decisions.</li>
<li>Experience with designing and executing programs to serve customers with different needs across multiple markets.</li>
<li>Experience managing and running multi-market, end-to-end campaigns, including media in a regional or global marketing role.</li>
<li>Experience managing media budgets and campaigns across region.</li>
<li>Excellent campaign development, audience management, program management skills, with attention to detail.</li>
</ul>