Marketing Manager, International Government

Job description

One team. Global challenges. Infinite opportunities. At Viasat, we’re on a mission to deliver connections with the capacity to change the world. For more than 35 years, Viasat has helped shape how consumers, businesses, governments and militaries around the globe communicate. We’re looking for people who think big, act fearlessly, and create an inclusive environment that drives positive impact to join our team.

The International Government Marketing Manager will drive marketing initiatives for a complex portfolio of advanced technologies serving multinational government and defense customers. The role blends planning with day to day program execution for market positioning, demand generation and customer engagement.

The ideal candidate brings experience in B2G or B2B environments and has experience implementing comprehensive marketing strategies that establish a strong market presence and drive growth.

Marketing Strategy and Planning

• Develop integrated marketing and communications plans that are aligned with business objectives and captures.
• Establish KPIs to measure and evaluate marketing effectiveness.
• Leverage market research to identify trends, customer needs, and competitive insights.
• Create detailed Go-to-Market plans that outline key deliverables, timelines and resource requirements.

Sales Enablement and Stakeholder Management

• Create value propositions for the launch and sustainment of new products and markets.
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