GTM Engineer: Data Infrastructure & AI Intelligence

Job description

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.

The Sales Operations team is looking for a GTM Engineer for Data Infrastructure & AI Intelligence to be the foundational architect of our sales data ecosystem. You'll own the integrity, structure, and intelligence layer of our CRM and data stack, ensuring every rep, manager, and executive is working from a single source of truth. You'll build the clean data foundation that powers forecasting, pipeline management, and revenue decision-making across the company.

A day in the life (Responsibilities)

• Conduct a comprehensive audit of the CRM and data stack, identifying duplicates, stale records, broken field mappings and data gaps
• Establish and enforce data governance standards and ownership rules for core CRM objects (Accounts, Contacts, Leads, Opportunities, Activities), including field definitions, required values, and lifecycle states
• Define and maintain a canonical data model and data dictionary that aligns GTM teams on consistent terminology, segmentation logic, and record hierarchy (parent/child accounts, territory assignments, etc.)
• Design, build, and maintain automated deduplication, normalization, and enrichment plays that create a clean, trusted data layer across the full GTM stack
• Integrate third-party enrichment providers to fill data gaps and keep account and contact records current and actionable.
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