Director, Field Marketing, Japan

Job description

What makes us Qlik?

A Gartner® Magic Quadrant™ Leader for 15 years in a row, Qlik transforms complex data landscapes into actionable insights, driving strategic business outcomes. Serving over 40,000 global customers, our portfolio leverages pervasive data quality and advanced AI/ML capabilities that lead to better decisions, faster.

We excel in integration and governance solutions that work with diverse data sources, and our real-time analytics uncover hidden patterns, empowering teams to address complex challenges and seize new opportunities.

The Director, Field Marketing, Japan Role

As a Director, Field Marketing, Japan you own the Account-Based Experience (ABX) strategy for Japan with a strong focus on 1:Few and 1:Many account clusters across priority segments and GTMs.

What makes this role interesting?

You act as a strategic business partner to Sales leadership, translating regional growth objectives into scalable, integrated ABX marketing plans that drive pipeline creation, acceleration, cross-sell / upsell, and revenue impact across direct and indirect routes to market.

This role is not activity-based marketing. It is pipeline-driven, account-centric, and outcome-focused, leveraging global frameworks while applying local market intelligence and execution excellence.

Here’s how you’ll be making an impact:

Own ABX Strategy & Field Marketing Execution (1:Few / 1:Many)

* Develop and execute the regional ABX marketing strategy, centered on 1:Few and 1:Many account clusters, aligned to:
* Priority industries, use cases, and GTMs
* Cross-sell and upsell motions across Qlik’s full portfolio
* Translate regional sales priorities into scalable ABX programs that influence multiple accounts simultaneously while preserving relevance and personalization.
* Ensure ABX programs support the full customer journey: awareness, engagement, pipeline creation, pipeline acceleration, and expansion.

Sales & BDR Partnership

* Partner closely with Sales Leadership, Account Executives, Customer Success Managers and BDR teams to:
* Align on target account clusters and priorities
* Drive joint planning, execution, and follow-up
* Activate ABX programs that support sales plays and territory plans
* Actively participate in regular pipeline and account reviews, driving actions based on marketing and sales signals.
* Ensure clear ownership, handoff, and accountability across Marketing, BDR, and Sales.

Extend & Localize Global Campaigns

* Own the local activation of global campaigns, ensuring they are:
* Relevant to regional priorities and target accounts
* Executed through an ABX lens (account clusters, intent signals, personalization at scale)
* Adapt messaging, channels, and tactics to maximize engagement across priority account groups.

Program & Channel Execution

* Execute a portfolio of ABX programs, including:
* 1:Few / 1:Many events and executive programs
* Targeted field and virtual experiences
* Cross-sell / upsell and acquisition campaigns
* Webinars and multi-touch digital activations
* Prioritize programs that scale across account clusters while delivering measurable business impact.

Partner-Led ABX & Ecosystem Activation

* Leverage Technology Alliances and Global System Integrators to:
* Access new audiences
* Co-create ABX programs aligned to shared GTMs
* Support focus resellers and channel partners through:
* MDF planning and governance
* Co-marketing programs aligned to ABX priorities and target account clusters
* Clear ROI and pipeline accountability

Pipeline Ownership & Measurement

* Own holistic marketing pipeline contribution for the region:
* Pipeline creation
* Influence and acceleration
* Expansion impact
* Implement a data-driven operating model to:
* Measure ABX performance at the account-cluster level
* Optimize budget allocation (including MDF)
* Continuously improve program effectiveness
* Use intent data and account insights (e.g. 6sense) to prioritize investments and actions.

Voice of Field & ABX Advocate

* Act as the voice of the field, providing structured feedback to global marketing teams to influence:
* Campaign design
* ABX frameworks
* Execution models
* Ensure regional stakeholders have full visibility and understanding of marketing plans, priorities, and impact on business objectives.

We’re looking for a teammate with:

* Strong expertise in Account-Based Marketing / ABX, with a proven focus on 1:Few and 1:Many motions
* Deep understanding of how to build, execute, and optimize integrated field marketing plans that drive pipeline and revenue
* Highly data-driven, digitally savvy, and comfortable operating in a performance-led marketing environment
* Proven ability to collaborate in a matrixed, cross-functional organization
* Strong executive-level communication and stakeholder management skills
* Excellent analytical, planning, and project management capabilities
* Entrepreneurial mindset; ability to thrive in a fast-paced, changing environment
* Experience managing agencies and vendors
* 10 + years of B2B marketing experience, with strong Field Marketing and ABX exposure
* Experience in enterprise software, SaaS, BI, or data-driven technology
* Strong partner marketing background (resellers, GSIs, alliances)
* Hands-on experience with marketing technologies:
* Salesforce.com
* ON24
* LinkedIn and digital platforms
* Intent data expertise (6sense strongly preferred)
* Ability to travel up to 25%

The location for this role is:

Tokyo, Japan

Apply now and help change how the world transforms complex data landscapes into actionable insights and turns complex data challenges into new opportunities!

More about Qlik and who we are:

Find out more about ‘Life at Qlik’ on social: Instagram, LinkedIn, YouTube, and X/Twitter, and to see all other opportunities to join us and our values, check out our Careers Page.

What else do we offer?

* Genuine career progression pathways and mentoring programs.
* Culture of innovation, technology, collaboration, and openness.
* Flexible, diverse, and international work environment.

Giving back is a huge part of our culture. Alongside an extra “change the world” day plus another for personal development, we also highly encourage participation in our Corporate Responsibility Employee Programs

If you need assistance applying for a role due to a disability, please submit your request via email to accessibilityta@qlik.com. Any information you provide will be treated according to Qlik’s Recruitment Privacy Notice. Qlik may only respond to emails related to accommodation requests.

Qlik is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Qlik via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Qlik. No fee will be paid in the event the candidate is hired by Qlik as a result of the referral or through other means.

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