Senior Manager, Field Marketing

Job description

As a Senior Manager, North America Field Marketing, you will be responsible for developing and executing localized marketing strategies that drive both new business pipeline and customer expansion. This role requires a marketer with expertise in B2B SaaS to lead field marketing campaigns, build strong regional communities, and execute innovative events. You will adapt global programs to fit the specific needs of the North American market, while partnering with sales and regional teams to pioneer new approaches for driving growth.

Responsibilities

• Partner with sales leadership and key stakeholders to develop and execute a differentiated field marketing strategy for North America.
• Own the North America Tier 2 and Tier 3 event strategy and execution, including regional tradeshows, industry events, executive experiences, customer/prospect programs, partner-led activities, and field-driven demand generation initiatives.
• Build and manage integrated marketing campaigns that create new opportunities, engage prospects, and advance pipeline opportunities to support revenue growth.
• Develop and execute 1:1, 1-many, and industry-specific marketing programs, both virtual and in-person, to drive demand generation, account engagement, and measurable pipeline contribution.
• Collaborate with Sales, Partner Marketing, and Regional Partner Account Managers to drive new logo acquisition through channel partners.
• Build and support strategic partner marketing plans that align partner-led activities with regional sales priorities, target accounts, and direct field marketing motions.
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