Pre-Sales Consultant - ITAM, FinOps & Software Sourcing Services

SoftwareOne and Crayon have come together to form a global, AI-powered software and cloud solutions provider with a bold vision for the future. With a footprint in over 70 countries and a diverse team of 13,000+ professionals, we offer unparalleled opportunities for talent to grow, make an impact, and shape the future of technology. At the heart of our business is our people. We empower our teams to work across borders, innovate fearlessly, and continuously develop their skills through world-class learning and development programs. Whether you're passionate about cloud, software, data, AI, or building meaningful client relationships, you’ll find a place to thrive here. Join us and be part of a purpose-driven culture where your ideas matter, your growth is supported, and your career can go global. 

• Do you enjoy working closely with sales teams and customers to understand their challenges, scope of opportunities, and design tailored solutions that deliver real business value? 

• Would you like to own the pre-sales process end to end, translating requirements into solutions and defining margins to create SOWs and spotting cross-sell or upsell opportunities? 

• Would you like to join a global software and cloud leader operating in 70+ countries?  

Practical Information:  

Location: London, UK| Reports to: Pre-Sales leader | Work Arrangement: Hybrid| Visa Requirements: Valid working visa for UK| Language Requirements: Professional level English | Learn more: softwareone.com 

As a Pre-Sales Consultant, you will partner with Sales and our customers to shape opportunities from early discovery through to proposal, ensuring each engagement is clearly scoped, deliverable, and outcome-led.

You will act as a subject matter expert across SoftwareOne’s IT Asset Management (ITAM), FinOps, and Software Sourcing services – positioning our services to help customers optimise their software and cloud spend by improving visibility, rightsizing consumption, and ensuring procurement decisions are commercially and operationally effective.

Day-to-day, the role centres on translating customer goals into a clear approach and deliverables: running discovery and shaping workshops, defining assumptions and dependencies, producing estimates and delivery approaches with the delivery team, and creating customer-ready proposals, value cases, and statements of work (SOWs) that support informed decision-making.

Key Responsibilities: 

Opportunity shaping, scoping & proposals

• Lead discovery and qualification to confirm customer objectives, constraints, stakeholders, and timelines while assessing opportunity viability.
• Define scope, assumptions, dependencies, risks, and delivery approach in collaboration with Delivery teams.
• Produce customer-ready proposals, pricing inputs, SOWs, and supporting documentation with clear deliverables, timelines, and responsibilities.

Creation and maintenance of solution collaterals

• Maintain and improve reusable pre-sales assets such as discovery questions, workshop agendas, proposal templates, and standard deliverables.
• Capture lessons learned from bids and engagements to continuously improve templates and supporting materials.
• Collaborate with marketing, bid, and enablement teams to ensure collateral remains accurate and aligned to service offerings.

Sales support, positioning & insights

• Partner with Sales and Delivery to progress opportunities, support account planning, align proposals, and ensure smooth handover into delivery.
• Act as a subject matter expert across ITAM, FinOps, and software sourcing by supporting customer meetings, handling objections, and identifying cross-sell or upsell opportunities.
• Monitor industry trends, competitor offerings, and customer insights to strengthen

Understanding of IT Asset Management principles

• Deep understanding of ITAM principles including asset lifecycle management, inventory, governance, compliance, risk, and optimisation outcomes.
• Knowledge of how effective ITAM practices improve visibility, control, and operational efficiency.
• Ability to apply ITAM principles to support compliance and cost optimisation initiatives.

IT environment & integration context

• Solid understanding of IT infrastructure including hardware, operating systems, applications, networking, and cloud services.
• Understanding of integrations between ITAM/SAM and adjacent systems such as ITSM and CMDB platforms.
• Ability to interpret inventory and usage data and assess its impact on reporting, governance, and data quality.

IT asset discovery, data analysis and reporting

• Proficient with ITAM discovery and inventory tools such as ServiceNow, Xensam, Flexera, and Snow.
• Skilled in analysing asset and consumption data to identify trends and optimisation opportunities.
• Able to produce clear, actionable reporting for customers and stakeholders.

Software Licence Management

• Expertise in software licence management, including optimisation, compliance, and audit support.
• Strong understanding of licensing models such as perpetual, subscription, and concurrent licensing.
• Knowledge of licensing terms across key publishers, including Microsoft, with the ability to advise on licence optimisation.

Cloud Cost Management (FinOps)

• Strong understanding of FinOps principles including budgeting, forecasting, and cloud cost management.
• Familiarity with value metrics such as TCO, ROI, NPV, and IRR, with the ability to interpret financial data for clients.
• Experience with FinOps tools and practices including CloudHealth, Cloudability, Azure Cost Management, tagging strategies, and showback/chargeback models.

Consultative pre-sales & problem solving

• Results-oriented and structured in discovery, able to independently lead workshops and drive clear outcomes.
• Demonstrated ability to solve complex customer challenges with practical, outcome-focused solutions.
• Analytical and pragmatic in working with imperfect data to identify optimisation opportunities and clarify assumptions and dependencies.

Communication & stakeholder management

• Confident communicator in an international English-speaking environment, building credibility with Procurement, IT, and Finance stakeholders.
• Skilled in presenting, facilitating workshops, and explaining complex concepts clearly.
• Able to produce structured, customer-ready proposals focused on value and business outcomes.

Commercial awareness & market insight

• Strong understanding of sales processes and ability to contribute throughout the full sales cycle.
• Proven ability to support sales teams with subject matter expertise that drives revenue growth and client acquisition.
• Strong awareness of market trends, competitor offerings, and industry developments to strengthen positioning and differentiation.

Structured delivery mindset

• Collaborative and self-directed, ensuring scope, assumptions, and quality are maintained across customer-facing proposals and SOWs.
• Working understanding of project management methodologies and their application within delivery approaches and governance.
• Proactive continuous learner who stays updated on emerging technologies, market