Head of Segment Marketing

Job description

Schneider Electric is looking for a dynamic Head of Segment Marketing, U.S. Services to lead bold, customer-focused marketing strategies that drive demand, elevate brand preference, and accelerate growth across modernization, sustainability, digital, and lifecycle services. In this role, you’ll shape the multi-year marketing vision, create differentiated go-to-market approaches, and deliver high-impact integrated campaigns that resonate with key decision makers and partners. You’ll define and refine value propositions, launch strategic offers, and enable sales teams to boost adoption and conversion. As a critical partner to business leadership and cross-functional teams, you’ll turn market insights into growth opportunities, manage complex initiatives, and champion programs that build loyalty, advocacy, and long-term customer relationships. Main Responsibilities Define the U.S. Services marketing vision and lead the multi‑year strategy, incl. segmentation, brand awareness, demand generation, and revenue impact, to accelerate growth in modernization, sustainability, digital services, and lifecycle service contracts. Lead the U.S. Services marketing investment strategy, including budget allocation, scenario planning, forecasting, and ROI governance to maximize pipeline contribution and sales acceleration. Partner with the Business and Commercial teams to develop differentiated U.S. value propositions, ensuring messaging reflects customer pain points and aligns with growth priorities. Provide market intelligence, including customer voice, trend analysis, competitive…