Lead Management Specialist

Job description

Join our dynamic Marketing Operations team and become a key player in transforming data into valuable sales opportunities! We're looking for a Database Market Research Professional who can help us unlock the power of customer insights and drive our marketing initiatives forward. What will you do: Drive lead management by capturing MarCom Program responses and qualifying targeted leads for sales team follow-up Expand our sales and marketing database through strategic customer exploration and lead generation Analyze customer data from various sources including sales transactions, loyalty programs, and customer service interactions Partner with database teams to develop effective data mining tools and enhance our customer segmentation capabilities Generate and deliver standard KPI reports to demonstrate program success and business impact What will make you successful: Proven track record in database marketing and lead management operations Strong analytical mindset with expertise in statistical analysis and customer segmentation Experience with direct marketing campaigns and customer behavior analysis Excellent communication skills to partner with sales teams and stakeholders Demonstrated ability to translate data insights into actionable marketing strategies What's in it for you: Opportunity to shape and influence our global marketing operations strategy Hands-on experience with cutting-edge marketing analytics tools and technologies Collaborative environment…