Specialist, Publicity - Korea

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

About the Role

We are seeking a creative self-starter who lives and breathes entertainment to join our team as a Publicity Specialist, supporting both local and global titles. Based in Seoul, you will be part of a team of storytellers shaping impactful publicity campaigns that drive conversation around our Film and Series slate, across both scripted and unscripted content. Reporting to the publicity lead, this role requires strong cross-functional collaboration and the ability to build and maintain trusted relationships with internal and external partners — including talent, showrunners, partners, and the press. The ideal candidate brings a strong understanding of strategic publicity campaigns, thrives in a fast-paced, global environment, and is passionate about crafting compelling narratives — whether for a single title or across a broader slate — that spark meaningful cultural conversation.

The Role: These responsibilities can be managed independently and/or in close partnership with other publicists on the team.

* Drive innovative publicity campaigns for Korean and global titles, reaching both new and existing fans around the world

* Develop creative single-title and multi-title storytelling, including outside-the-box campaigns that spark conversation

* Plan and execute a range of campaign activities (e.g., set visits, talent interviews, press conferences)

* Build and maintain strong relationships with internal and external stakeholders, including reporters, talent representatives, showrunners, and partners

* Act as a key liaison with cross-functional (XF) partners (e.g., content, production management, marketing) to support impactful announcements and multi-title/slate events

* Draft press releases and contribute to editorial planning

* Support talent logistics, including travel coordination

* Maintain and update publicity tools, databases, and trackers

* Manage agency partners

Qualifications: The successful candidate for this role will likely:

* 6+ years of experience in a field of entertainment, PR, studio, agency setting

* Possess a keen understanding of media and have relationships with the press

* Be able and willing to operate in a global environment

* Be a clear and concise communicator in Korean as well as in English

* Have experience executing a publicity campaign by working well across disciplines

* Be able to manage multiple tasks simultaneously under deadline and thrive in high energy, fast-paced environment

* Have experience managing agencies, be effective in dealing with talent, talent reps, reporters, and other media influencers

A strong believer in our culture. We live by our values, so it's worth learning more about them at jobs.netflix.com/culture.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

포용성은 넷플릭스의 핵심 가치 중 하나이며, 저희는 모든 지원자에게 의미 있는 면접 경험을 제공하기 위해 노력하고 있습니다. 채용 절차 중 장애나 기타 사유로 지원이나 조정이 필요하신 경우, 귀하의 채용 담당자에게 요청해 주시기 바랍니다.

저희는 고용주로서 균등한 기회를 제공하고 다양성을 존중하며. 저희는 다양성과 포용성에 대해 진지하고 신중하게 받아들이며, 인종, 민족, 종교, 피부색, 출생지, 생물학적 성별, 성별 정체성 및 표현, 성적 지향, 나이, 결혼 여부, 군 복무 또는 장애 여부 등을 이유로 차별하지 않습니다