The Solution Play & Demand Generation Strategy Lead is responsible for driving top-of-funnel strategy, account-based engagement, and executive reporting for enterprise solution plays, with a focus on emerging AI and Copilot scenarios. The role ensures that solution narratives, demand generation programs, and marketing motions effectively create awareness, accelerate pipeline, and translate complex platform capabilities into clear business value for customers. This role operates at the intersection of marketing, product marketing, field sales, and leadership, shaping how solution plays are positioned in the market and ensuring their performance is clearly communicated through structured reporting and executive reviews.

Responsibilities

Key Responsibilities
1. Top-of-Funnel Strategy & Demand Generation Lead strategy and execution for top-of-funnel demand generation, ensuring solution plays generate early awareness and pipeline acceleration. Develop and maintain solution narratives, playbooks, and marketing content that communicate value propositions and drive early customer engagement. Support and integrate demand-generation programs tied to events, tours, and campaigns that drive new pipeline opportunities. Produce executive-ready visuals, funnel metrics, and pipeline waterfall views to clearly communicate demand generation impact to leadership.

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