Lead Industry Marketing Manager: Agencies, Publishers, & Tech Platforms

Job description

LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.

Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.

As Lead Industry Marketing Manager, you will be focused on developing the GTM strategy and execution for our key partners, Agencies, Publishers & Tech Platforms, globally. This role will be responsible for the creation, ownership, and iteration of multi-product solutions marketing content including messaging, sales plays, training, and marketing assets – all in support of developing a strategic GTM plan and its related execution.