Assistant Brand Manager

Job description

POSITION SUMMARY 

This role is responsible for supporting the management of the Häagen-Dazs brand in Taiwan by translating global brand strategy into strong local execution and driving long-term brand growth and profitability. The incumbent will lead and coordinate integrated marketing initiatives across multiple touchpoints, manage social media and always-on communication, generate actionable market and consumer insights, and ensure excellence in product launch execution and day-to-day brand operations through close cross-functional and agency collaboration.

MAIN RESPONSIBILITIES

Integrated Marketing Communications (IMC) Campaign Leadership:

• • Develop, plan, and execute comprehensive 360° IMC campaigns across various touchpoints including digital, social media, traditional media, and in-store activations.
  • Develop and implement local brand plans aligned with global strategy, global brand guidelines, and local business objectives.
  • Manage the entire campaign lifecycle, including timelines and budgets, from strategic conceptualization, agency briefing, execution oversight, to post-campaign analysis and reporting.
  • Work closely with external creative, PR, and media agencies to deliver engaging and high-quality campaigns.

Brand Social Media Management & Always-on Communication

• • Oversee and grow the brand's presence and engagement on official social media platforms (Facebook, Instagram).
  • Develop and implement content strategies, community management guidelines, and engagement initiatives to foster a strong online brand community.
  • Monitor social media trends, competitor activities, and consumer feedback to optimize content and engagement strategies.
  • Collaborate with external social agencies and internal teams to develop engaging, on-brand content every month.

Market & Data Analysis for Strategic Insights:

• • Utilize Nielsen, Kantar, and internal data to monitor category trends, consumer insights, competitive landscape, and brand performance
  • Support monthly Nielsen market reviews with clear and structured analysis
  • Translate complex data into actionable insights to optimize marketing strategies and execution

Product Launch & Operational Excellence:

• • Lead and manage the operational processes for new product launches, ensuring seamless cross-functional coordination with R&D, Sales, Supply Chain, and Trade Marketing teams.
  • Provide essential administrative and operational support, including but not limited to, processing purchase orders, managing vendor invoices, coordinating logistics for marketing materials, and maintaining accurate project documentation.
  • Work closely with global brand teams to ensure alignment and compliance with brand guidelines.

MINIMUM QUALIFICATIONS 

• English speaking skills is a must.  
• Excellent project management, communication, and interpersonal skills, with a proven ability to manage multiple projects simultaneously.
• Proven ability to adapt global strategies into effective local executions
• Comfortable working within structured brand guidelines while bringing in local creativity and insights
• Hands-on experience managing brand social media platforms (Facebook, Instagram)
• Familiarity with Nielsen and Kantar data, with strong analytical skills to derive actionable insights
• Strong communication and stakeholder management skills, especially in a matrix organization
• Ability to thrive in a fast-paced, dynamic, and multicultural environment
• Fluent in English

PREFERRED QUALIFICATIONS 

• Personal fit with the Company's culture: passionate, quality and results-oriented, high level of  integrity, supportive, open, flexible and focused.  
• Analytical, questioning and challenging approach.  
• Strong critical thinking and strategic reasoning skills. 
• Proactive approach to work load management 
• Excellent communication and influencing skills - able to communicate (verbal and written) ideas with learning concisely.  
• Able to think intuitively about consumer needs and beliefs and be able to demonstrate examples of real consumer insights. 
• Able to think laterally around problems to create solutions.  
• Able to plan effectively, to handle complex project implementation and time management.  
• Strong views but with an openness to listen to others and to challenge stance to provide the best solutions.  
• Commercially minded and Consumer focused 
• Innovative 
• Self starter 
• Team orientated