Lead, Marketing Technology

Job description

DPE (Digital Partner Ecosystem) aims to drive measurable impact for our accommodation partners by providing advice and support through our partner-facing digital touchpoints (Extranet, Partner Hub, email). We do this by delivering personalized, automated journeys and practical guidance across channels, offering information and support through our digital platforms. This is powered by educational and commercial content, personalized data points and insights, and hands-on actions partners can take.

Join Booking.com's Digital Partner Ecosystem team as a Lead, Marketing Technology. You'll build and scale a marketing automation Center of Excellence, helping us manage thousands of accommodation partners through digital channels and data-driven technology.

Key Job Responsibilities and Duties: 

• Own marketing technology programs end-to-end: strategy, backlog, execution, and measurement

• Design and optimize complex multi-channel orchestration including web and app banner prioritization, conflict resolution, and rules management

• Consult and coach cross-functional teams on marketing automation best practices

• Drive innovation by researching trends and designing scalable MarTech solutions

• Control budgets, create business cases, and demonstrate ROI on technology investments

• Build strong relationships across product, engineering, and marketing stakeholder groups

Role Qualifications and Requirements: 

• 5+ years of marketing automation experience with Salesforce Marketing Cloud and Salesforce Data Cloud

• Deep experience with orchestration complexity: banner prioritization rules, conflict management, multi-channel coordination

  This is an excerpt. Read the full job description on Booking.com careers →